Idea Lab · Content idea checker

Will this idea work? Check it before you film.

Describe a reel, Short or video idea in a sentence. Idea Lab reads what creators are posting on that topic, how those posts did against each creator's usual, and what's in the news and search right now. Then it gives you a verdict and a better angle, before you spend a day filming.

Request access See an example report

How it works

Three steps, before you film.

01
Describe the idea
One sentence is enough: "A 60-second skincare routine for humid weather".
02
Get a verdict
Open gap, rising, proven, crowded or cooling, with the posts and stories behind it.
03
Make it better
Concrete fixes, angles to film with hooks, then ask follow-ups or save it to Drafts and script it.

What you get back

A verdict, the evidence, and what to change.

This is the real report layout, filled with an example idea. Yours is written from live data for your niche and your audience's country, and you can keep asking follow-ups: would it work as a carousel? Is there a sharper hook?

What a check looks at

Recent posts on your topic
What creators have posted about it lately, and how many posts there are this week compared with before.
How those posts did, fairly
Each post measured against its own creator's usual, so a big account doesn't drown out a small one that broke out.
News and search right now
Whether the topic is in the news or being searched today, with the sources linked so you can check them.

Idea Lab

· BeautyExample

A 60-second skincare routine for oily skin in humid weather, all drugstore buys

Rising AI report from live data

Humid-weather skincare is climbing. Lead with the price and show the shine.

Matching posts: 42
Vs creators’ usual: 1.6×
Posts, last 7 days: 14vs 6/wk

Make it better

1
Put the price in the first line
Posts on this topic that open with a price are beating their creators’ usual.
2
Film the problem, not the shelf
The posts above usual open on a shiny face at midday, then the routine.

Angle to film

Short

“If your face melts by 11am, watch this.”

Problem-first hooks lead the top posts on this topic right now.

Script itSaves draft formats, free

Ask a follow-up: would this work as a carousel?

The verdicts

Five answers, each with a reason.

Every check lands on one of these, and the report shows the posts, numbers and stories that put it there.

Open gap: People are talking about it, but few creators cover it well. A good moment to be early.
Rising: Posts on the topic are picking up fast this week. Move quickly.
Proven: Posts on the topic beat their creators' usual. There's real demand.
Crowded: Lots of creators post it and most of it underperforms. You'll need a sharper angle.
Cooling: Interest is fading compared with recent weeks. Pick a fresher angle or another topic.

No verdict is a promise of views. It tells you how the topic is doing right now, so the guess you make before filming is a better one.

Questions

Before you check your first idea.

Can it tell me if my reel will go viral?

No tool can promise that, and we won't. What Idea Lab can tell you is how your topic is doing right now: whether posts on it are beating their creators' usual, whether it's rising or fading, and how crowded it is. That's the part of "will it work" you can know before you film.

Does it work for Instagram and YouTube?

Yes. Reels, Shorts, long-form videos and carousels: describe the idea the way you'd film it.

Where does the data come from?

Live public sources across search, news, reference, video and social. Nothing behind a login is scraped, and the report links the posts and stories it used.

Is it free?

Yes, the free plan includes Idea Lab checks every month, no card needed. Premium adds more checks.

Does it work in my country and language?

Yes. You choose your audience's country, or Everywhere, and write the idea in your own language.

Check your next idea before you film it.

Free to start, no card. Instagram and YouTube, any country, any language.

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